Leviosa

Participants will explore the definition and key principles of transmedia storytelling; how the Potter novels set the stage for cross-platform activities within fandom and popular culture; and how other fandoms and creators have done this in similar and different ways. Among the topics discussed will be differences between affirmational (source-oriented) and transformative (fanon rather than canon) work, often referred to as “What Is” versus “ What If?” and ways advertisers use transmedia across media platforms, people, and places.