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Saturday, July 9 • 11:00am - 12:00pm
Harry & Buffy, Jo & Joss: Transmedia Fan Journeys

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Participants will explore the definition and key principles of transmedia storytelling; how the Potter novels set the stage for cross-platform activities within fandom and popular culture; and how other fandoms and creators have done this in similar and different ways. Among the topics discussed will be differences between affirmational (source-oriented) and transformative (fanon rather than canon) work, often referred to as “What Is” versus “ What If?” and ways advertisers use transmedia across media platforms, people, and places.

avatar for Cathy Leogrande

Cathy Leogrande

Author/Educator, Le Moyne College
Cathy Leogrande is a Professor in the Teacher Education Department of the Purcell School of Professional Studies at Le Moyne College, a Jesuit college in New York. Her teaching and research focus on new literacies and popular culture to provide K-12 teachers skills to address issues... Read More →

Saturday July 9, 2016 11:00am - 12:00pm PDT
Del Mar II
  • Type Lecture
  • Theme Fandom, Social Activism, and Real-World Impacts